There are numerous way to convey your message to your target audience
- Trade shows
- Good visibility of items, allows sampling of the product (very important), direct advertising to people interested in your product
- Bodybuilding competitions
- Wear T-shirts, have visible markings of your company/product. Cheap and excellent publicity
- Sponsor a Bodybuilder
- Cheap method and very persuasive
- Magazines & TV
- Most expensive but possibly the most effective in magazines
- Choose a topic which best describes the advantages of your product
- Make your advertisement informative and easy to understand
- Expect to be compared to your competitors and focus on why your product is better
- Make sure it is professional
Public Relations can be an extremely cost effective method to get excellent publicity. With increasing visibility to the public, your company brings news of your company to the world and you company profile increases as well as client and prospect levels. Important aspects of public relations include:
- Press kit
- Press Releases
- Publicity Campaigns
- Arrangement between you and the manufacturer or distributor of the product which you are selling in which the manufacturer ships the product to the customers.
- Customer orders the product and pays
- You send an e-mail with the customer's order and shipping information to the distributor
- The distributor packs' the order, puts your shipping label on the package and mails it
- Advantages:
- No worry of shipping the product yourself
- Saves the cost of building your own inventory
- No leftovers - if item becomes obsolete you aren't stuck with extra inventory
- Add new products instantly
Sales projections are difficult to determine. It is expected that, obviously, there will not be many sales at first. However, as more contacts are made and more word of mouth and advertising is seen, the sales should increase exponentially at first and then possibly level off or increase at a much slower rate.
No comments:
Post a Comment